
Build Your Next High-Converting AI Presentation and Close 50% More Sales
Dear MSP Owner,
Nod your head if you can relate to any of this.
You watch other MSP owners land $10K deals from a 20-minute presentation while you're still grinding through cold calls
You've been asked to speak at local business events but made up excuses about being “too busy”
You know you're the expert in the room, but the thought of speaking in front of 50 business owners makes your palms sweat
You've built a successful MSP, but you're invisible to your best prospects
You're competent and your clients love you, but there’s a dirty little secret nobody talks about:
The MSPs dominating your market aren't better than you. THEY ARE JUST LOUDER.
And while you're…
Sending 20 daily LinkedIn messages that get ignored
Launching another Google Ads that costs $500 per click
Standing awkwardly near a wall, plate of hors d'oeuvres in your hand, at yet another networking event
Your competitors are closing $5K, $10K, even $15K MRR contracts from a single presentation.
They aren’t smarter than you and they don't have better solutions.
They just learned how to speak up and position themselves as THE expert.
So, what if I told you that in just 3 days, you could go from the best kept secret in your market to the person everyone calls when they need someone who knows Artificial Intelligence (AI) and Cybersecurity?
AND you can do it…
Without cold calling 100 people a day
Without joining Toastmasters and practicing for 2 years.
Without pretending to be one of those slick “public speaker” personalities you’re not
Over 3 days, from October 7th to 9th, you're going to create a riveting AI presentation that will have your audience BEGGING to work with you.
Even if you're an introvert who'd rather fix servers than face audiences.
You are NOT going to become the next Tony Robbins.
But YOU WILL turn your expertise into a lead-generation machine that fills your pipeline with prospects willing to throw their entire IT budget at you.
If you’re ready to STOP being the best kept secret and START being the go-to expert, keep reading.
Before we go any further, let's get real about where you're at...
You're brilliant in one-on-one conversations and clients love your expertise
But the thought of speaking to a room full of people makes your mouth go dry
You've turned down speaking opportunities because "you're not ready"
You overthink every word and worry about looking stupid or unprepared
You know you have valuable insights but can't seem to articulate them on stage
This path is for you if: You're tired of watching less-qualified competitors dominate stages while you hide behind your expertise. You're ready to finally break through the fear and claim your position as the authority you already are.
You've done a few presentations but they feel like glorified free consulting
People clap and say "great job" but nobody follows up afterward
You educate the room but feel "salesy" mentioning your services
You leave wondering if it was worth the time and preparation
You watch other speakers close deals while you just collect compliments
This path is for you if: You're done giving away your expertise for free. You want a proven framework to naturally transition from teaching to enrolling new clients - without feeling pushy or inauthentic.
You see the opportunity but don't know where to find speaking gigs
You're not sure what topics would actually interest your ideal clients
You don't have a signature talk or any presentation materials
You wonder if you need certifications or years of experience first
The whole "speaker" thing feels overwhelming and you don't know the first step
This path is for you if: You're ready to start from scratch with a proven roadmap. You want someone to show you exactly how to find stages, craft your message, and book your first speaking opportunity within 30 days.

We'll break down the anatomy of a presentation that ACTUALLY drives sales and show you why most MSPs get it wrong (including getting in front of the wrong audience). You’ll identify WHO you’re speaking to and WHAT message will compel them to take action.



You’ll work with our customizable template and use the Speaker Hero’s Journey and FIRE storytelling method to keep your audience engaged AND look at you as the go-to AI expert they can trust.

You’ll deliver your presentation with the confidence of professional speaker and sales ninja. You'll embed subtle selling, from the way you open your talk to the way you extend your final invitation, that empowers your audiences to take action.

Have deep technical expertise but struggle to communicate it powerfully
Know speaking could transform their business but don't know where to start
Want to stop chasing leads and start attracting them through authority positioning
Are ready to be seen as the go-to AI expert instead of just another IT vendor
Can commit 90 minutes a day for 3 days to transform their revenue
MSP owners looking for magic scripts to memorize
People who want to hide behind their computers forever
Anyone expecting to become Tony Robbins overnight
Those unwilling to practice and implement in real-time
MSPs happy being the best-kept secret in their market
If you're an MSP owner who knows your expertise could fill rooms and bank accounts...
If you're ready to stop being invisible and start being influential...
If you want a proven system from someone who's generated 7 figures from speaking (not just teaching theory)...
Then block October 7-9 on your calendar, because these 3 days will revolutionize how you generate revenue.
You've probably seen those courses.
The ones taught by “speaker coaches” who've never sold anything more complex than a self-help book.
Generic Toastmasters advice designed for wedding toasts and community speeches. (You're not trying to win a ribbon - you're trying to win CLIENTS)
Fluffy confidence boosters about "believing in yourself" and "speaking from the heart." (You need strategies that convert, not affirmations)
Theory from stage performers who've never had to explain cloud migration to a room full of skeptical business owners
A $10K upsell pitch disguised as training where they hold back the "real secrets" for their mastermind
One-size-fits-all templates that make you sound like every other vendor desperate for attention
AN MSP-SPECIFIC SYSTEM that's generated pipeline and MRR from stages
Built BY an MSP coach FOR MSP owners who understand your audience's pain points
Tactical frameworks that work for introverted tech experts, not extroverted entertainers
Complete implementation in 3 days - ZERO passive consumption, ALL action
Real conversion strategies that turn a 20-minute talk into $5-15K monthly contracts
You don't need to become a professional speaker.
You need to become the obvious choice in your market.
And that's exactly the system you’ll build during the Stage Mastery Challenge.
Your Competitors Are Closing $15K MRR Deals From Stage
Last Tuesday at 8:47 AM, while you were crafting your 47th “personalized” LinkedIn message that would get deleted without even giving you the dignity of a “read receipt”...
Your competitor was standing in front of 35 business owners at the Chamber breakfast, to give a presentation on AI-powered cybersecurity threats.
20 minutes later, they had 7 qualified leads begging to learn more.
By Friday, they'd closed a $12K/month AI Transformation deal.
From one 20-minute presentation.
Sending 100 cold emails to get 2 lukewarm responses
Leaving voicemails that never get returned
Paying $5K/month for leads that think you fix printers
Working 60-hour weeks just to maintain your pipeline
But what really burns is…
They're not smarter than you, they don’t offer a better solution, and they don’t have your track record of success.
They just figured out one thing: Speaking sells faster than anything else.
Every time you turn down a speaking opportunity (or don't even know they exist), you're not just missing one chance.
You're missing:
The 30 business owners in that room
The 5-7 who would approach you afterward
The 2-3 who would become clients within 30 days
The referrals those clients would send
The authority positioning that lasts for YEARS
Do the math.
One speaking gig is potentially $540K-$1.08MM in contract value MINIMUM.
In one-on-one conversations, you're BRILLIANT.
Clients love your insights and you solve complex problems with ease.
But that brilliance is trapped in conference rooms and Zoom calls with ONE person (or a handful) at a time.
While you're explaining cloud security to one prospect and watching their eyes glaze over in front of you... Your competitor is:
Explaining “how to use ChatGPT to close your next 7-figure contract” to 50 prospects
Getting paid to share their expertise
Becoming the recognized authority on AI
Building a pipeline that compounds
And the worst part is, deep down…
You KNOW you could help that room full of business owners.
You have the knowledge and experience they DESPERATELY need.
But instead of claiming your stage, you're:
Watching less-qualified “experts” dominate your market
Letting fear keep your expertise hidden
Trading time for money in an endless grind
Building a business that requires YOU to generate every lead
Three years ago, being a good MSP was enough.
Today the market is more competitive than ever.
The MSPs thriving right now aren't necessarily better.
They're just more VISIBLE... AND... they're talking about what's HOT right now (AI.)
They're the ones business owners think of first, the ones who get invited to bid on the big projects, and the ones who can charge premium prices…
Because they're seen as THE expert.
And every day you stay silent:
Another MSP claims YOUR position
Another ideal client chooses perceived authority over actual expertise
Another speaking opportunity passes to someone with half your knowledge
Another year passes where you're the best-kept secret in your market
Sure, speaking can add $10-50K monthly to your revenue.
But this is really about:
Finally being recognized for your expertise
Building a business that attracts instead of chases
Having prospects come to YOU pre-sold
Creating a legacy beyond fixing computers
Actually enjoying the sales process again
So let me ask you this:
How much longer will you let fear, confusion, or inaction cost you the business you deserve?
Because right now, while you're reading this, another MSP just booked a speaking gig that should have been yours.
And in 30 days, they'll be cashing the checks that could have been yours.
Unless you decide today that enough is enough.
What We're Building:
We'll break down the anatomy of a presentation that ACTUALLY drives sales and show you why most MSPs get it wrong (including getting in front of the wrong audience). This day is important because you’ll clearly identify who you’re speaking to and what message will make them move.
You'll Walk Away With:
Knowing who to speak to & the right audiences to get in front of. A crystal-clear profile of the audience & speaking opportunities your talk must target to generate real leads and MRR
A CLEAR message. prospects don’t move until they feel something. These two are the emotional heartbeat of your presentation: what your audience dreams of and what’s keeping them stuck
Understanding the core components of a money-making presentation. A preview of the 6 essential ingredients that boost talk conversion rates (used by our top members!)
OUTCOME:
What We're Building:
You’ll work with our customizable template and use the Speaker Hero’s Journey and FIRE storytelling method to keep your audience engaged AND look at you as the go-to AI expert they can trust.
You'll Walk Away With:
A customizable plug-and-play presentation template built to convert (not just educate)
At least one powerful cyber or AI story using the FIRE method to spark more urgency and action-taking behavior
Your core “Gap” question - the moment of insight that opens the door to your offer (miss this & you miss the sales opportunity. Let’s nail this!)
OUTCOME:
What We're Building:
You’ll learn how to deliver your presentation with the confidence of professional speaker and sales ninja. We teach sales differently. It doesn’t just happen at the “end.” It starts from the MOMENT you take the mic. From the way you open your talk to the way you extend your final invitation, you will embed subtle selling from start to finish that empowers your audiences to take action.
You'll Walk Away With:
A confident close. Most MSPs fumble with the ending. You’ll learn how to deliver your final invitation with clarity, conviction, and confidence, no more awkward or vague wrap-ups
Your “CTA Sprinkle” plan. 3 conversion moments you can build into your talk that feel natural and guide your audience to act throughout (not just at the end)
An irresistible invitation. A permission-based close that empowers your audience to say “yes”, because it’s clear, compelling, and impossible to ignore
OUTCOME:
You'll create your materials LIVE
After 3 days, you won't need another course, coach, or template.
You'll have everything required to start generating revenue from speaking immediately.
And by October 9th you'll be a revenue-generating speaker.

Laura Hennings
40+ speeches delivered on stages like TEDx, Best You, Entrepreneur Summit, and industry conferences across North America
Coached 250+ entrepreneurs, executives, and MSP leaders to master their stage presence, craft powerful talks, and become in-demand speakers in their industries
Clients have gone on to speak on over 100 stages, become New York Times Best-Selling Authors, and be featured on top podcasts and national television - growing their brands and revenue through speaking
MSPs Just Like You Are Already Commanding Stages (And Checks)
















Picture this for a moment…
It's October 15th, 2025.
You just stepped off stage after a 30-minute “AI & Cybersecurity” presentation to 40 business owners at your local Executive Association.
Your phone already has 3 texts from audience members wanting to "grab coffee ASAP."
The event organizer hands you 12 business cards from people who couldn't wait to connect.
By November 1st:
8 assessment meetings booked
5 proposals submitted
3 new clients signed
$15k+ in new MRR
From one 30-minute presentation.
Meanwhile, your competitors are still sending InMails that get ignored, paying for leads that go nowhere, and grinding 60-hour weeks just to maintain their pipeline.
Right now, you're invisible. A ghost.
Just another MSP in Google search results (if you show up at all.)
But when you master speaking:
STOP explaining what you do
STOP justifying your prices
STOP competing on features
STOP chasing prospects
STOP being compared
START being known before you meet
START having prospects pre-sold on value
START being chosen for expertise
START attracting ideal clients
START being category of one
Life as a Speaking MSP
Every talk builds on the last.
The Chamber introduction leads to the Rotary keynote leads to the industry conference leads to the enterprise RFP you win without competing.
One presentation creates ripples that last for months:
Audience members remember you
They mention you to colleagues
You get recommended for other stages
Your reputation precedes you
When you're introduced as “our cybersecurity expert speaker,” pricing conversations change:
OLD WAY
“Your quote is 40% higher than the others…”
NEW WAY
“When can you start protecting us?”
Speaking positions you as THE expert, not AN option.
Cold outreach is a slot machine. Speaking is an ATM.
Run the numbers:
1 presentation = 30-50 business owners
20-30% book follow-up meetings
30-50% of meetings become clients
Average client value: $5-15K MRR
Traditional MSP Lead Gen:










Month 1: Your first talk generates 2 clients
Month 2: Those clients refer you to speak at their association
Month 3: That talk leads to a paid keynote opportunity
Month 6: You're booked solid, turning DOWN speaking requests
Month 12: You've built a waiting list for your services

Your TEAM gains pride working for a recognized leader
Your CLIENTS brag about working with “the expert who speaks at…”
Your COMPETITORS start copying your topics (but they're always behind)
Your MARKET sees you as the standard others are measured against
Your BUSINESS transforms from commodity vendor to valued advisor

Every MSP owner who's transformed their business through speaking says the same thing:
Not because it's easy (it's not).
Not because they're naturals (they weren't).
But because nothing else creates leverage like speaking.
One presentation can change your business trajectory forever.
The question is:
Will that presentation happen because you finally took action?
Or will you still be reading emails like this a year from now, wondering "what if"?
The stage is waiting.
Your expertise is ready.
Your market needs what you know.
All that's missing is YOU making the decision to finally be seen.
The transformation starts October 7th.
Will you be there?
90 Minutes Per Day for 3 Days Will Change Your Business FOREVER
DATES
October 7-9, 2025
TIME
4:30-6pm CST
LOCATION
Live on Zoom (cameras on, no hiding)
This is NOT a passive webinar where you multitask and learn nothing.
This is live, interactive implementation where you BUILD your speaking business in real-time.
PLUS, get support and accountability:
Access our private WhatsApp community where you'll get feedback, share wins, and stay accountable.
Clear your calendar and tell your team you're unavailable.
This is CEO work that only you can do.

Look, I'm not going to insult your intelligence with some complicated guarantee with fine print.
Show up to all 3 sessions
Do the work
Implement what you learn
If you don't feel 100% more confident about speaking and generating revenue from stages, I'll refund every penny, no questions asked.
Just email me and say “Laura, I did the work but don't feel more confident.”
BUT you get to keep everything you worked on during the workshop.
Your “targeting system” for finding speaking opportunities that generate leads
Your entertaining, persuasive AI/cybersecurity presentation that SELLS
Your newfound confidence in public speaking as well as the perfect closing techniques
AND access to session recordings
I know this works.
I've seen it transform hundreds of business owners.
And I'm tired of fear holding back brilliant technical minds from the recognition they deserve.
The only way you lose is by not showing up.
So really, what's your excuse now?

Your Investment Today in Speaking Success
Day 1: The Anatomy of a Presentation That SELLS
Day 2: Build Your AI/Cybersecurity Presentation That SELLS
Day 3: Speak to SELL (Without Sounding Salesy)
Direct access to me for questions
Peer feedback and accountability
Celebration of your wins
Review the strategies anytime
Share with your team
Never miss a detail
High-converting presentation template
“Cybersecurity & AI stories that sell” training
Presentation customization guide
“Identify your ideal audience & master your message” worksheet
“Closing strong (without pushy selling)” playbook
Live speaking workshops & implementation sessions
Live feedback from an expert sales & speaker coach
Bonus coaching opportunities
Cash prizes for most engaged members
ALL THIS, for a One-Time Investment of…
$100
That’s less than you spend on lunch meetings that go nowhere.
Less than one hour of your billable time.
Less than cost of that BS list of leads you bought from that shady list broker one time.
The more of you who succeed, the more the entire industry elevates.
And honestly, I'm tired of watching great MSPs struggle while mediocre ones with big mouths get all the business.
This is my middle finger to the status quo.
A hundred bucks and done.
Let’s f***ing go.
Your Speaking Questions Answered
What if I'm an introvert?
Perfect. You're my favorite type of student.
80% of my most successful speakers are introverts. Know why? Because introverts prepare better, listen more carefully, and come across as genuine experts instead of slick salespeople.
You don't need to work the room like a politician. You need to share your expertise authentically. Introverts often make the BEST technical speakers because they:
Think before they speak
Prepare thoroughly
Focus on substance over style
Build deeper connections with audiences
I'll teach you energy management strategies and how to structure talks that play to introverted strengths. You'll learn to speak in a way that feels natural to YOU, not like you're pretending to be someone else.
They're everywhere. You're just not seeing them yet.
Here's the truth: Your market is DESPERATE for technical expertise. They just don't know you're available.
In the Challenge, you'll get:
High-Converting presentation templates
"Cybersecurity and AI stories that sell" training
Presentation customization guide
"Identify your ideal audience & master your message" worksheet
"Closing strong (Without pushy selling)" playbook
Most MSPs think speaking means huge conferences. Wrong. Your first stages are hiding in plain sight: Chambers, Rotary, industry associations, CEO peer groups, vendor events, client appreciation events, etc.
I'll show you exactly where to look and how to get booked FAST.
Even better. You don't have bad habits to unlearn.
Everyone starts somewhere. I bombed my first talk so badly people literally left the room. Now I get paid 5-figures to keynote, plus flights and hotel.
The difference is I learned a system.
By Day 3 of the Challenge, you'll have practiced in our safe environment and gotten feedback. You'll be more prepared than 90% of speakers out there.
Hell no. You need to be a natural EXPERT.
“Natural” speakers are usually all style, no substance. Audiences see right through that.
You know what audiences actually want? Someone who:
Knows their stuff cold
Can solve their actual problems
Speaks their language
Gives them actionable insights
That's YOU. You already have what matters most - expertise.
I'll teach you the technical skills:
How to structure ideas clearly
Voice techniques that project confidence
Body language basics that work
Slide design that supports (not distracts)
But you already have the hard part - knowledge worth sharing. We're just packaging it properly.
The ones where your ideal clients are already gathering.
Forget trying to keynote Microsoft Ignite next month. Start where you can win:
Month 1 Targets:
Local business associations (Chamber, Rotary, BNI)
Industry-specific groups (manufacturing associations, healthcare roundtables)
Peer groups (Vistage, EO, YPO local chapters)
Vendor/partner events (lunch-and-learns, user groups)
Why these work:
Smaller audiences = less pressure
Local = they could become clients tomorrow
Regular meetings = multiple opportunities
They NEED speakers = easier to book
In the Challenge, I'll help you identify YOUR perfect first stages based on:
Your expertise area
Your ideal client profile
Your ideal client profile
Your geographic market
Your comfort level
You'll leave with a list of 10 specific opportunities and exactly how to approach each one.
First booking within 30 days. First client within 60-90 days.
If you follow the system, here's the typical timeline:
Week 1-4: Book your first speaking opportunity
Week 4-6: Deliver your first talk
Week 6-8: Follow up meetings with interested prospects
Week 8-12: Close your first speaking-generated client
Some students book gigs before the Challenge even ends. Others take a few weeks. But everyone who does the work gets results.
You won't. Because you'll be prepared for it.
The “Speaker's Safety Net” framework I teach makes freezing virtually impossible:
Modular talk structure (if you forget part, no one notices)
Transition phrases that buy you thinking time
The “Expert's Pause” that makes you look thoughtful, not frozen
Recovery techniques for every scenario
Plus, you'll practice handling disruptions in our safe environment first. By the time you hit a real stage, you'll have muscle memory for managing anything.
Eventually, yes. But that's not where the real money is.
Getting paid to speak is nice ($500-5000 per talk, maybe more, is normal for MSP topics).
But the REAL money is in the clients you generate:
One talk = 2-5 new clients
Average client value = $5-15K MRR
Annual value = $60-180K per client
Do the math. Even FREE talks are insanely profitable when you know how to convert audiences.
I'll teach you both - how to get paid to speak AND how to generate clients. Double win.
Join the Challenge and ask me directly. That's what the Facebook group is for.
But honestly? Your biggest question should be:
“Can I really afford to stay quiet while my competitors claim my stage?”
You already know that answer.
While you're reading this, your competitor just booked another speaking gig.
They're not smarter than you. They don't know more than you. They're definitely not better at IT than you.
But they figured out one thing: The market rewards those who show up.
Every day you stay silent, another MSP claims YOUR positioning.
Another “expert” tells YOUR stories.
Another speaker converts YOUR ideal clients.
Another competitor builds authority in YOUR market.
They're eating your lunch.
And you're letting them.
You'll walk away with a high-converting AI presentation that will help you close more MRR deals, along with the speaking confidence to deliver and close strong.
Most importantly, you'll have the confidence to finally claim your market and a clear path to generating $5-15K+ extra MRR from speaking.
Registration closes October 6th at midnight CST.
No exceptions.
When we hit capacity, we're done. And based on early interest, that's going to happen FAST.
You can close this page and stay the best-kept secret in your market.
Keep grinding through cold outreach while watching competitors own your stages
Wonder “what if” forever.
Or you can take action.
Become the obvious expert.
Build a pipeline that fills itself.
Command premium prices.
Build the business you and gain the status deserve.
They're sitting in audiences RIGHT NOW, looking for an MSP they can trust.
Someone who understands their industry.
Someone who speaks their language.
Someone who proves their expertise from stage.
That someone should be YOU.
No more hiding behind your keyboard.
No more watching others claim your spotlight.
No more letting fear keep you small.
No more excuses.
Your expertise deserves a stage.
Your business deserves the growth.
You deserve to be heard and to be RESPECTED for the expert and authority that you are.
Just $100 to change your business forever.
100% “Speaker Confidence or Your Money Back” guarantee
Zero risk. Infinite upside.
The stage is waiting and your moment is NOW.
P.S. - Still overthinking? Your competitor just registered while you hesitated. Don't let them take your spot AND your stage.
P.P.S. - This page comes down October 6th at midnight CST.